- Develop and execute a comprehensive sales strategy to increase revenue, optimize market reach, and grow the Murphy’s brand presence across all channels
- Build, lead, and mentor a high-performing sales team, establishing a culture of accountability, continuous improvement, and customer focus.
- Cultivate and maintain strong relationships with key retail partners, online marketplaces, third-party sales reps, and distributors to enhance sales performance and brand loyalty.
- Oversee omni-channel strategy, balancing wholesale and direct-to-consumer channels to maximize reach and profitability.
- Develop, manage, and refine sales forecasts, budgets, and performance metrics to ensure financial targets are met and resources are allocated effectively.
- Analyze market trends, customer insights, and competitor activity to identify new growth opportunities and adapt sales strategies.
- Partner with Marketing, Innovation, and Operations teams to align product offerings, support marketing initiatives, and ensure inventory alignment with sales demand.
- Define and track KPIs, providing regular reports and actionable insights to executive leadership to drive data-informed decision-making.