
About ALOHA
ALOHA is an employee-owned, organic, plant-based food and beverage company dedicated to providing delicious and accessible nutrition. As a Certified B-Corp, we use our business as a force for good, offering an inclusive environment where diverse voices are valued.
We’re seeking a dynamic and motivated individual to join our team as a eCommerce/Direct-to-Consumer (DTC) Manager. The candidate must be a self-starter with a passion for winning. As part of a small & scrappy, remote-based team, this person has a proven track record of delivering results and operates with a high level of accountability. This candidate is collaborative, willing and able to wear multiple hats and can flourish in a fast-paced environment. This role reports to the VP of Digital Sales but is a true team player, collaborating with myriad cross-functional colleagues to help build a best-in-class Direct to Consumer business.
This role is critical to ensuring the seamless operation of our Shopify platform and related tools, as well as supporting our performance marketing efforts. If you thrive in a fast-paced, collaborative environment and have a passion for health, wellness, and e-commerce, we’d love to hear from you!
Benefits: Company equity, health insurance, paid time off, and a fun, collaborative environment.
Responsibilities
Shopify Platform Ownership
- Own and manage all facets of ALOHA’s DTC and Wholesale Shopify platforms, including apps, integrations, and technical configuration
- Oversee site operations, including maintenance, content deployment, merchandising, taxonomy, inventory sync, and promo configuration.
- Serve as technical liaison across internal stakeholders and external development partners
- Manage Shopify agency projects from scope to execution, including international site version (e.g., Canada)
UX, Site Performance/Strategy, Analytics & CRO
- Continuously monitor and improve core website business KPIs including; conversion rates, first-time buyer experience, average order value and cross purchase incidence
- Drive user experience improvements by leveraging tools like Microsoft Clarity, Hotjar, and Google Analytics to uncover behavioral insights, identify optimization opportunities, and shape a strategic roadmap implementation
- Lead and implement CRO testing strategies, using tools like ShopLift and Rebuy, to drive conversion optimization and overall revenue growth of the channel.
- Develop and test landing pages to support Lifecycle and Performance Marketing goals
Technical Escalations & Integrations
- Act as the escalation point for technical CX issues (e.g., payment errors, Apple Pay/Credit Card issues, fraud disputes and chargebacks)
- Manage API integrations, webhooks, user permissions, and technical schema related to Shopify and adjacent tools
- Ensure proper documentation, version control, and QA processes are followed
Channel Management Support
- Maintain platform operations for emerging channels connected to Shopify such as TikTok and Meta Shops, Faire, RepRally and international storefront (Canada)
- Ensure systems are ready to scale with with business growth across channels and geographies
Reporting & Insights
- Build dashboards and regular reporting on site performance, identifying KPIs, issues, and opportunities
- Deliver weekly/monthly insights and recommendations to leadership with an emphasis on driving measurable results and incremental improvement
Qualifications
- 5+ years of experience in eCommerce, with direct hands-on management of Shopify or similar platforms
- Strong technical fluency and understanding of eCommerce tools and integrations (APIs, payment gateways, site tagging, schema, etc.)
- Experience in UX/CRO testing platforms like ShopLift, Rebuy, MS Clarity, or similar
- Solid grasp of site performance analytics (GA4, Microsoft Clarity, Shopify Analytics) and reporting/dashboard creation
- Demonstrated expertise in driving e‑commerce performance: enhancing conversion rates, refining checkout processes, and boosting AOV
- Ability to project manage cross-functional initiatives from discovery to execution
- Experience working with external dev agencies and managing sprint-based workflows
- Excellent problem-solving skills and high attention to detail
- Passionate about health, wellness, and improving the digital customer journey
Nice to Have
- Exposure to international site setup (e.g., Shopify Markets, separate storefronts like Canada)
- Familiarity with fraud monitoring tools or chargeback mitigation systems
- Experience with subscription models and payment processors like Skio/Recharge/Shop Pay
- Background in consumer brands or high-growth CPG startups preferred